psychological self-awareness and value for the female

Nike officially named in 1978. It is more than the leading brand Adidas, Biao Ma, Reebok, known as the "new world created nearly 20 years the most successful consumer goods companies." Nike's profits from $ 13 million in 1985 up to 1994, approximately $ 400 million, Nike1994 global tuover reached nearly 48 billion U.S. dollars. In the U.S., up to 70% of young people dream of is a pair of Nike shoes. "Nike" brand has much to tap the marketing inspiration. "Nike" marketing secrets in a very good aspect is that it's marketing communication (Nike's Marketing Communication). In 1994, the "Nike" in advertising investment of $ 280 million, P & G's advertising costs l / 9 or so, but very attractive Nike creative marketing communications for the "Nike" to win the consumer so that the "Nike" has become the market of the goddess of victory (Nike intent is "the ancient Greek goddess of victory"). With English first-hand information, the following specific analysis of the Nike marketing communication success: how to expand the market for athletes out of ordinary shoes the mass market of consumers; how a "deviant" advertising to strengthen communication; how to borrow to build brand idolatry loyalty; how to use animation, computer games close to young children consumers; how nike free 3.0 deep psychological self-awareness and value for the female consumer base.

Nike's "consumption myth" - many consumers around the world are due to wear Nike and excited to. Hong Kong, "Economic Joual Monthly," April 1991 period have been reported: the United States a number of shoe store owner in New York City authorities have to apply for approval to use firearms in self-defense to protect personal and property safety. Article commented that, in recent years, due to admiration Nike saddle, many teenagers, did not hesitate to take the risk of theft and even murder, serious incidents have occurred, desperation, the owner had to seek such "self-protection" ... Nike also has a "growing myth": In the sixties, the company was founded, very small, may collapse at any time. Division two founders Bu Woman and Knight have several roles, the company did not own the office building and complete operators. Nike's 1985 profit of $ 13 million worldwide in 1994, the company's global tuover as much as $ 4.8 billion; its market share champion, is ranked third in the Adidas company more than twice as 24%. Nike, the pace of growth has not slowed down. 95 years compared with the 94-year, global sales increased by 38%, profit before tax rose 55%, fast Nike shares rose $ 43 per share two years ago, soared to $ 103 per share in 1995. nike free run Wall Street investors and analysts, many of whom had previously been in the 1980s are not optimistic about Nike: "Nike is cheap nike free not much basis for the development and prospects." Today mockery: "God likes to create the myth, so he chose our unexpected Nike. "